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書封 電子商務一定要懂的16堂課:跨境開店╳社群經營╳市場數據╳品牌行銷
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電子商務一定要懂的16堂課:跨境開店╳社群經營╳市場數據╳品牌行銷

Published
2019/01/23
Format
PDF
Subject
ISBN
9789864343591
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這是一本學習電子商務與網路行銷實務與理論兼備的實用教材,除了提供電子商務必須要懂的必要基礎資訊外,對於一些較新且熱門的議題,也以焦點專題方式來呈現,幫助讀者更新電子商務時代的現況與變化。精選案例包括:跨境電商、共享經濟、群眾募資、物聯網、第三方支付、定址服務與場域行銷、RWD、Google Analytics網站分析、台塑企業資源規劃、台積電的知識管理、工業4.0與供應鏈管理、博客來顧客關係管理、行動學習、手遊行銷SWOT、微電影行銷、LINE TV、創用CC授權、人工智慧與智能行銷、紅色供應鏈、一帶一路、社群行銷、大數據、擴增實境的應用、宅經濟、…等,簡潔的介紹方式讓讀者在最輕鬆的狀態下獲取重要的新資訊。
★內容結合淺顯易懂的理論說明與豐富的實務個案,輕鬆理解EC精要
★運用大量圖表取代抽象敘述,引導讀者快速吸收理論及概念
★呼應各章主題,嚴選熱門國內外知名案例,實際應用理論解析
★貼心小叮嚀、章末問題討論,強化學習與深入思考能力
★收錄網路行銷常用術語與名詞,幫助新鮮人一次搞懂

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